WHITELIER -LOTTE WORLD MALL-

Boutiquish bakery shop

Opening a bakery shop in the food hall in Lotte World Mall, one of the high-end department stores in Korea. With the concept of “white atelier”, simple branding was performed to create a sense of luxury like a hotel pastry shop. The main thing is a white seamless Corian counter, and a display shelf with indirect lighting that looks like a boutique of handbag display is built in bronze metal. Also, in terms of graphics, it is summarized in black and white and directed as one of the important elements of WHITELIER branding. The carefully calculated design matches the concept of the facility and is designed to be liked by women with a high sense of taste.