NORDIC SLEEP

A flagship store that expresses the Nordic forest.

The 1st store of 『NORDIC SLEEP』, which is established in Denmark. It features bedding made of soft stuffing like snow called “fossflakes” that was originally developed, and it is a very unique brand with a wide range of products from adults to babies. The store is located in the Roppongi Hills Mori Tower, on the Grand Hyatt Hotel side, property is wide in parallel with the passage, but the depth is about 3.5 m. It is a long and narrow section, so the design of the shelves for displaying products should be characterized. It was a point. The concept is [NORDIC FOREST] The design is based on the appearance of products being displayed in a snowy landscape. In addition, he respects the distinguished of Denmark’s leading designer [Hans J. Wegner] and expresses vertical contrast in a white space using the natural color of beech (beach).