Robot Pret a Porter Collection

The only robot fashion show in the world

Robot fashion show “Robot Pret a Porter Collection”, commonly known as RoboColle. It was sponsored by robot apparel maker Rocket Road to create a new concept and apparel culture of dressing robots. Held as the opening event of Shibuya Scramble Square which is brand new department store where is located in the most fashionable district, more than 20 robot-related companies participated, and more than 80 robots appeared on the runway. All robot clothes are made to order. FURTHER designed the event logo, official human T-shirts, and astronaut jumpsuit. The thickness and straight line of the rigid structure of the powerful structure that forms the robot and the delicacy and curves that symbolize the softness of clothes. I tried to create these conflicting elements into the logo identity.